Naturally Rooted Premium Organic Mascara Review

Naturally Rooted Premium Organic Mascara review

Women who want long voluminous black lashes but none of the side effects caused by chemicals are in luck: the market offers plenty of organic mascaras that promise gorgeous lashes and safety altogether. Moreover, some of the best drugstore mascara products on the market are organic and people are all over them. I am one of those people, simply because I have sensitive eyes and skin, a tendency towards hair falling, and I wear glasses during the day.

For all intents and purposes, organic mascaras should represent the best of all worlds: nourished lashes with curve, volume, and length, safe from chemicals and resistant enough to spare you the glasses-induced problems other mascaras pose. On the other hand, one should be aware that organic mascaras are not your usual brand or drugstore normal mascaras so you might get some issues with them in terms of effects.

One of my friends recommended me the Naturally Rooted Premium Organic Mascara, which she heard about from another friend. While she did not test it, she said the word of mouth was to be trusted on this and that I should also try the product. It seemed to fit the bill: pitch-black lashes with curve, volume, and length and all the safety in the world for my sensitive eyes.

I decided to try it. After all, the price was compelling enough (for an organic drugstore mascara) and I felt courageous enough to experiment. I used the mascara for about three weeks on a daily basis at work. I knew it was not waterproof, although I wished it would be, but water resistant, which was all right. I also put it on and had my glasses on during work hours. Now, after a full month of experimenting, it is time to share with you some of my thoughts about the product. Should you be interested in purchasing it, let me tell you a bunch of things that may catch your attention.

​Things to Consider before Buying the Naturally Rooted Premium Organic Mascara

Sensitive eyes are a literal pain sometimes. I get itches, redness, tears, swallowing, and discomfort (like having sand in my eyes) very often. These reactions can be triggered by dust, pollution, pollen, chemicals, shampoo or shower gel, cosmetics and even eye creams and lotions. My mascaras, while not organic until the Naturally Rooted one, were quite gentle and mild with my eyes. The Naturally Rooted one convinced me with its ingredients list and formula: natural, safe for my eyes, nourishing. The rich black pigmentation with the lengthening effect also was a big seller in my book.

While I do use plenty of organic and natural cosmetic products, (face masks, creams, serums, and so on), I never actually thought about organic mascara. Nevertheless, after my friend came spreading the news that our other friend was very excited with this product, I decided to buy it. Now, there are a few things I need to share with you regarding this mascara.

  • Possible side effects: You should not experience any (I did not), but I read some reviews about itchy eyes or uncomfortable eyelids. The product is paraben free, dye free and gluten free, so you should not experience any issues. However, if you do feel your eyes in trouble, discontinue using the product immediately, especially if you have sensitive eyes.

  • Hold: The mascara is good for everyday use. It will not stay with you forever and you will need some readjusting during the day. One of its issues is that it smudges, clumps, flakes, and gets you raccoon eyes if you do not pay attention to your makeup during the day. It will also stain your glasses after prolonged use. I don’t think this mascara is made for evening wear.  

  • Efficiency: If you want a smudge-free, flaking-free, heavy-free mascara, you may want to look for other products. This mascara will offer you great cover and it will make your lashes dark, longer, and more voluminous, but it will eventually smudge or clump.

  • Number of coatings: I would recommend you use two coatings as you would normally with a regular mascara. One coating should prevent the product from smudging and running all over, but one coating may not be enough to get those big seductive lashes you want.

  • Pigmentation: This mascara offers you good coverage and amazing pigmentation. The product comes in black and the texture is just right to get awesome lashes. Some women complained about the product being dry and unusable in the tube so make sure you watch out for the expiration date. Never use a product that is past this date.  

  • Removal: Remember that this is not waterproof, but water resistant nonetheless. You will safely remove it with your usual makeup remover or a cotton pad with warm water.

Who Should Buy This Drugstore Mascara

If you have sensitive eyes or you wear glasses/contact lenses, this organic mascara may be the right one for you. It offers some nourishing for your lashes as well.

Premium Organic Mascara, Black- 100% Natural - 85% Organic - Enriched with Chamomile & Sunflower Oil...
  • BEAUTIFUL LASHES -- NO HARMFUL CHEMICALS -Our mascara is 100% Natural, 85%...
  • GREAT FOR SENSITIVE EYES - Our mascara is Paraben FREE, Dye FREE, Gluten FREE, &...
  • STRENGTHENS & CONDITIONS - Our nourishing formula contains both Chamomile and...

Who Should Not Buy This Drugstore Mascara

Women who want waterproof mascara or women who want some more traditional makeup that is cheaper and achieves a perfect look.

​Naturally Rooted Premium Organic Mascara

​This Naturally Rooted Premium Organic Mascara comes with a smooth, silky texture that looks natural. You will like the elongation and volumizing effect. The nice issue – especially for an organic mascara – is that it also nourishes and protects your lashes due to its natural ingredients (that we find in face care and hair care products). Surely, you should not rub your eyes with your hands or accidentally splash them with water, as the mascara will smudge. Unfortunately, it will smudge even if you do not touch your eyes. The wand and brush are all right but not spectacular.


  • Organic and containing natural ingredients
  • Good lash cover and pigmentation
  • Good lash nourishing and protection


  • Not waterproof
  • Smudges and clumps
  • Pricey

​Naturally Rooted Premium Organic Mascara Features and Benefits

I started using mascara and had an OK experience with it. I was not exhilarated with the product because of the smudging and clumping, however. The coverage is good, the pigmentation is indeed great, but I had to refresh my makeup during lunchtime every day at work and I found that to be irritating at some point.  However, this is not a negative review, so I will share with you the main features and benefits of this product, even if there are others in the same category that work even better.

  • Excellent for sensitive eyes. It works great and it does not causes itchiness, redness, or discomfort, even if it accidentally gets in your eyes. This is the part I enjoyed most, actually. The formula comes with chamomile and sunflower oil to nourish and protect your lashes.

  • The texture is great. If you want to fix your look early in the morning before going to work, the mascara will help. The texture is smooth and silky and it will cover your lashes in two quick coatings.

  • The formula makes your lashes look voluminous and long – sexy even.

  • The formula comes with great benefits for your lashes. It is 100% natural, 85% organic, vegan and gluten free. It contains no parabens and no artificial dyes. Indeed, this is a great mascara for sensitive eyes and for rare lashes.  
  • The formula is also hypoallergenic and non-toxic. However, if you experience any type of discomfort, remove it with care.  

  • The mascara is somewhat water resistant, although it is not waterproof. I do not mind much this difference, but if you want waterproof mascara, you can search for other products as well.
  • The mascara is cruelty free. I care much about such things and I am very happy to have found a product not tested on animals.  

  • The mascara is made in the USA. Local entrepreneurs need all our support and I am happy to have contributed to that.

​Naturally Rooted Premium Organic Mascara




​Ease of Use


Final Score


Social Proof

​As I said, I bought this mascara trusting my friends’ word for it. However, after I bought it, I also browsed the internet to see other peoples’ reviews and reactions. This is clearly not a 5-stars product, but it is decent and it can be a great opening to your quest of finding organic mascaras. Other people complained about the smudging and the clumping, while some said their product dried up quickly in the tube. I want to remind everybody to check for expiration dates carefully.

​Alternatives to the Naturally Rooted Premium Organic Mascara

When you start looking for a product online, you will learn about others, equally interesting. I want to show you a few so you can make an even better choice than I did. Organic mascaras are the entire trend right now and with a bit of research you can find exquisite products to fit all your needs and wishes.

This mascara also comes with positive reviews and I loved how women spoke highly of it. This may be a 5-stars product and I surely intend to try it.

Who Should Use this Mascara

Women with allergies, sensitive eyes, women who wear contact lenses and want an organic approach to cosmetics. Women who are willing to pay for quality when it comes to their looks.

Mia Adora Mascara vs. Naturally Rooted Mascara Comparison

  • Both are organic and containing natural ingredients;
  • Mia Adora is a very rare bird to find online but it has a similar price;
  • Mia Adora is non-toxic, safe, and fully organic;
  • Naturally Rooted adds more volume and length to eyelashes;
  • Mia Adora is also water resistant, but not waterproof.

If you want an alternative to the Naturally Rooted mascara, check out the Mia Adora organic mascara to make a comprehensive choice.  

The Endlessly Beautiful Organic Mascara is also a crowd favorite. You can read some reviews and make your own opinion about it. I think it is a very interesting alternative to the Naturally Rooted product.

Who Should Use this Mascara

Women who want paraben free, dye free, gluten free, and cruelty free mascara. Women who want smudge-free and non-clumpy organic mascara as well.

Endlessly Beautiful Mascara vs. Naturally Rooted Mascara Comparison

  • Both are organic;
  • Endlessly Beautiful does not smudge or clump;
  • Naturally Rooted is cheaper;
  • Endlessly Beautiful comes with more organic ingredients and enhancements;
  • Endlessly Beautiful is also water resistant but not waterproof.

If you want an alternative to the Naturally Rooted mascara, check out the Endlessly Beautiful Mascara!

This is another great entry on the best drugstore mascara products area. While it is not organic, it contains plenty of interesting ingredients to make it a safe choice for women with sensitive eyes.

Who Should Use this Mascara

Women who want lavish eyelash growth and volumizing, waterproof and smudge proof mascara. While it is not organic, it is deemed safe and efficient.

Hairgenics Lavish Lash HD vs. Naturally Rooted Mascara Comparison

  • Hairgenics is not organic;
  • Hairgenics is hypoallergenic, allergy tested and dermatologically tested;
  • Hairgenics helps enhance the length, volume and thickness of your lashes;
  • Hairgenics is more expensive;
  • Hairgenics has an FDA certification.

If you feel you want to try a more traditional mascara for awesome lashes with the benefits of an organic mascara, the Hairgenics Ultra-Premium Volumizing Fiber mascara may be the product you have always looked for!

Premium Organic Mascara, Black- 100% Natural - 85% Organic - Enriched with Chamomile & Sunflower Oil...
  • BEAUTIFUL LASHES -- NO HARMFUL CHEMICALS -Our mascara is 100% Natural, 85%...
  • GREAT FOR SENSITIVE EYES - Our mascara is Paraben FREE, Dye FREE, Gluten FREE, &...
  • STRENGTHENS & CONDITIONS - Our nourishing formula contains both Chamomile and...


I gave this product 4.2 stars out of 5 because of the smudging, clumping and the high price not fully justifying the quality. I admit that my lashes became longer, more voluminous, sexier, more feminine – and all these without my eyes feeling any discomfort. This is a good mascara for daily use, but it needs readjusting. Spider eyes on glasses are a reality, unfortunately. However, the product is great for sensitive eyes and this is a major point in favor of the product. I loved the pigment and the silky texture well covering the lashes. If you are also in favor of cruelty free and non-toxic, environmentally friendly products, this one is a good idea to consider. If you favor USA products to support local economies, this one also fits the bill.

I bought this product to protect as much as I can my sensitive eyes. I try to keep them free and safe from chemicals. This mascara, while it may lead to some discomfort in some people, did a great job for me. I would recommend you test the product before putting it on your lashes in case you have sensitive skin, allergies, or a vulnerability to cosmetics in general.  

If you want solid waterproof mascara, you should also look at the alternatives I offered, although organic mascaras are not waterproof in general. However, if you want to play things safe, I recommend you try this one. I am not sure I will buy this product again, although it works great if you can get along with the smudging and clumping.

Are there other organic best drugstore mascara options on the market? Yes, there are. Some may be cheaper than others may, but the Naturally Rooted comes with a price that may not be comfortable for some. Best drugstore mascaras are cheaper and of greater quality, even if they are not organic. Some organic mascaras also offer better price-quality balances.    

In conclusion, if you want a great product with visible great results, try the Naturally Rooted Premium Organic Mascara! You will not regret your choice, especially if you to start your organic mascara experience from somewhere.


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