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Home Beauty Hair Care

What Is the Olaplex Hair Treatment and Does It Really Work?

by Jennifer Scott
March 13, 2017 - Updated on July 6, 2026
in Hair Care
Reading Time: 2 mins read
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For anyone who’s actively involved in the various beauty communities on and off the Internet, the Olaplex hair treatment is old news already. However, just because it’s old news, that definitely doesn’t take away from the overwhelming waves of appreciation. The buzz about this seemingly miraculous product won’t fade away, fueled by the love that certain starlets seem to carry for it. Most notoriously, Kim Kardashian praised the effectiveness of the treatment and given how many brands slide her a buck (or thousands, rather) for promotions, you know it’s a really big deal when she talks about something just because she wants to.

What Is the Olaplex Hair Treatment?

First of all, let’s not refer to it as a conditioner since that’s not really what it is. The main purpose of Olaplex is to protect your hair from the damage caused by excessive coloring and bleaching. This can mean either prevention or repairs. People wishing to minimize the potential harm of bleach or coloring can stir in Olaplex in order to make the process milder as it’s happening. Alternatively, if the damage is already done, you can reverse these results.

Even though the main ‘enemy’ it targets is coloring and what it can do to your hair, it’s safe to say that the general intent here is to treat damaged hair. Olaplex does so through a formula that reconnects disulphide sulphur bonds in your hair, giving your tresses a stronger and fuller look. In other words, the kind of look that it would have before undergoing coloring or bleaching processes.

How It Works

There are three stages to using Olaplex.

  • Olaplex Number 1: Bond Multiplier – Ideally, you use this product as you are dyeing or bleaching your hair, mixing it in and applying it directly to the hair as it undergoes whatever process you’re currently going through. However, you can also use it as a standalone treatment completely separate from the coloring.
  • Olaplex Number 2: Bond Perfector – Secondly, you apply it to your hair after the bleaching process is done with. And after the bleach has left your locks. You let it sit for approximately 20 minutes. This way, it can mend the harmful chemical reactions that might ‘eat away’ at your hair’s health.
  • Olaplex Number 3: Hair Perfector – This is the step independent from the salon aka the haircare you perform at home. Purchase a kit and follow the instructions in order to maintain your hair healthy and luscious.

Does It Work for Real?

Needless to say, it would be a pretty surreal plot twist to hear that, after all the buzz and gushing, Olaplex doesn’t work at all. It actually does and even more. You will shelter your hair from the damage while simultaneously breathing new life into it. However, expert stylists warn against overestimating its capacities. While it can keep at bay some damage, it can’t completely rewrite chemical actions. So don’t go overboard with bleaching and coloring because of a pseudo-green light that doesn’t really exist.

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Wrapping Up

In conclusion, that was all you needed to know about the Olaplex hair treatment in order to determine whether it’s worth a shot or not. Our two cents? It totally is.

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Jennifer Scott

Jennifer Scott

I’m Jennifer Scott, a writer at Beautifully Alive with a strong interest in beauty, skincare, wellness and everyday self-care. I focus on creating clear, practical content that helps readers better understand products, routines and trends without unnecessary hype. I enjoy researching topics carefully and turning that information into useful, approachable advice that readers can feel confident using.

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