Beauty boxes have taken over the beauty industry and sparked a new and most exciting trend. Even though it’s a relatively new marketing and retail trend, more and more beauty companies have jumped on board and it has proven to be amazingly successful. Target has recently joined the game and created their own Target Beauty Box Subscription.

For starters, subscription beauty boxes are basically where you sign up with a certain retailer, pay a monthly subscription fee and you will be receiving a box with 5-10 beauty items every month at your doorstep. The strategy is actually designed to offer you additional value on top of that you are paying for. Check out our recap of the Top Beauty Subscription Boxes.

In general, beauty boxes accommodate a wide of customers with different interests, tastes, preferences and socioeconomic backgrounds, making them more accessible to many people. The best part is that they deliver products specifically handpicked for you and they will always surprise you as they hit all the right sweet spots each month.

Now, there are hundreds of beauty boxes providers in the market, some notable players include Target, Maybelline, Dior, YSL, Revlon, Chanel and many others. Given the hundreds of options in the market, it can be tricky navigation through and choose an exact fit for your preferences. However, as earlier mentioned most of these companies will first capture your likes, taste, and preferences and deliver exactly what meets your needs.

Target Beauty Box: A Brief Background

Target beauty boxes are offered by the Target online shopping site. At a first glance, Target may seem like your average online e-commerce store. However, upon close inspection, you will notice that the site carries a wide selection of items. The site also offers various bargains, helpful features, and multiple buying options. Before we narrow down to their beauty box, how much do we know about Target? Are they a genuine reliable company?

Target online shopping store is owned and operated by Target Corporation. It’s the second-largest discount store in the US after Walmart. Headquartered in Minneapolis, the company was established in 1946 by George Dayton. The company has grown and transformed over the years and it currently operates in 1, 803 locations in the U.S.

The company offers household products, accessories, health and beauty products, electronic and entertainment products, apparel and accessories, toys, home furnishings and décor products, as well as food and pet supplies. Some of the Target’s retail formats include hypermarket SuperTarget, Discount store Target, and Flexible format stores. owns and operates the company’s e-commerce initiative. It was founded in 2000 as and is now operated as a separate retailing division which is an independent subsidiary. In 2002, collaborated with Amazon Enterprise Solutions to create a partnership which facilitated order processing and guest services. However, it later ended the partnership with Amazon and now operates independently

One of the best reasons to shop at the Target online shop is that they offer a wide range of beauty products and an amazing beauty subscription service. The company is known to stock some of the well known giant beauty brands as well as some under-the-radar, high-quality brands. Now, with that background in mind, let’s narrow down to the exact contents of the Target Beauty Box, shall we?

Target Beauty Box: The Contents

As with many beauty boxes, the contents of the Target Beauty Boxes vary with each box. The Target website shares the preview of each box a few days before the box goes live. They however, do not specify the product sizes of the products in their previews, so you won’t know which one are travel/deluxe size, full-size or pocket size until the box goes live.

Generally, most of the products in their boxes tend to be travel/deluxe size; however, they do often include at least one full-sized product per box, occasionally more. Previous boxes have included full-sized CoverGirl Outlast All-Day Face Primer, NYX Butter Gloss, Simple Towelettes, ChapStick Total Hydration Lip Balms, L’Oreal mascaras, Nars concealer, Clairol Hair Food haircare products, Revlon lipsticks, L’Oreal makeup setting sprays and many others.

The box also tends to include a carefully curated mix of popular mass brands such as brands owned by P&G, Unilever, Johnson & Johnson, Fuschia, NYX, and so on. You will also occasionally find smaller, least known brands such as Marlow, Acure, Shea Moisture, and Nip + Fab, Bobbi which are sometimes Target-exclusive.

There has also been an increase in diversity of the box contents over the recent years. While they first started with haircare-themed boxes, we are seeing more of Korean beauty products finding their way in the Box more often than random. In addition to the dominant female-focused boxes, they also occasionally offer boxes for men.

Sample Target Beauty Box

If you’ve never bought the Target Beauty Box, you may be wondering what exactly does it contain and how do you even get one. We will sample two of their latest boxes for 2017, released in January and February.

1. Target Beauty Box Contents: January, 2017.

The first Target Beauty Box of the year opened with 8 items for ​and came with a coupon. The best part is you could use this in their online or offline store. As usual, the box came with a pretty information card detailing all the products included and some information about each item. Here is what the January, 2017 Target beauty box contained.

Burt’s Bees Intense Hydration Day Lotion

This revitalizes your skin and leaves you feeling supple and soft while helping you reduce the appearance of wrinkles and fine lines

eb5’s original skin care facial cream

Its intensive moisture gives you a smoother, younger looking skin

Chapstick Total Hydration Lip Scrub

This scrub conditions and exfoliates your lips, leaving your with smoother and softer lips

L’Oréal Paris Revitalift Volume Filler

This is a Re-volumizing serum and cream that contains hyaluronic acid to help retain moisture and make your skin firmer and fresher. It has a great fragrance too.

Nexxus Comb Thru Hairspray

This is designed to lift and Re-volumize your hair without leaving you feeling sticky. Works for all hair types.

Revlon Kiss Balm

Well, this one lives up to its name; its SPF 20 hydrating formula with natural fruit oils creates smoother, softer kissable lips with a fruity flavor.

Amlactin Moisturizing Body Lotion

Made with a pH-balanced lactic acid that boosts your skin’s natural healing and renewal process to reveal a smoother, softer skin.

Beautiful Nutrition Lemon Rinse

This is a paraben and cruelty-free rinse that removes product buildup in order to restore your hair’s natural glory.

2. Target Beauty Box Contents: February, 2017.

This one came with some must-haves straight from the top of their favorites list. The box also featured some new products designed to refresh your regimen. Here are the box content details;

Masque Bar Hydrating Peel Off Mask

This is a skin-moisturizing mask that removes dead skin cells and impurities while it soothes and hydrates your skin. Ingredients include aloe, Vitamin E, cucumber extract and collagen.

Raw-Sugar Raw-Coconut and Mango Body Wash

The gel locks in the oils, enzymes, and vitamins to make your skin look bright and smooth. Many users agree that it smells great too.

Soap and Glory Face Soap and Clarity Face Wash

An easy rinse, non-drying formula that purifies and smoothes your skin to leave it bright, fresh and clean.

Gliss Ultimate Repair Shampoo

This introduces keratin to your hair to strengthen, repair and restore damaged hair. It leaves your hair smooth and shinny in addition to preventing future breakage.

Gliss Ultimate Repair Conditioner

Works similar to the Gliss Ultimate Repair Shampoo above but leaves your hair much softer and more relaxed.

Sun Bum Sunless Self-Tanning Towelette

Many people love this one. It’s an easy-to-use moisturizing and exfoliating formula that works on both face and body to produced a natural sunless tan.

W3LL PEOPLE Expressionist Pro Mascara

A rare mix of a botanical blend and pure mineral pigments that create nourished, bold lashes.

L’Oréal Paris Pure-Clay Mask

Pure, super-charged clay that eliminates impurities and soothes your skin in as little as 10 minutes.

As you can see, all the products in the Target beauty boxes are pretty cost effective, often giving you three times the value you are paying for. Another great thing is that they are super-quality, proven products from trusted manufacturers.

Target Beauty Box Cost and Subscriptions

Target releases monthly boxes with 5 – 10 items that offer additional value way above what the customers pay for. Target beauty box is not actually a subscription as such because once the boxes have been released, you have to be there to grab one for yourself. But first, you need to create an account with through which you can view the box previews and make orders. Once the live boxes are released, you will receive an email notification as well as a notification in your Target account.

The boxes are typically on high demand and they sell out within a few hours of release. In some cases, they can actually be sold out before you even get a chance to log in from the time you receive an email notification. Shipping is always free and you get to know the box contents as soon as it goes live. Box contents are typically the same, the only variation in the boxes is the color of the products. Unless the color is specifically mentioned in the preview notes, it will always vary.

Many customers have always counted on Target each month to bring them beauty trends at prices much lower than what you will get anywhere in the market. You can always rely on Target to unearth and bring to the surface the least known and the newly launched products that often set a trend in the beauty industry. One of the things I love about the Target Beauty box is that most giant beauty brands launch their new releases by offering samples as part of the box contents, so you get to be one of the very first few people to actually get your hands on these hot deals.

Generally, Target Beauty boxes can surprise you with anything from makeup, eye shadow, nail, hair, fragrance, and skincare products. While other companies require a monthly fee commitment, Target box gives you the freedom to buy at your convenience.

Target Beauty Box Reviews: What Are Customers Saying?

Many Target Beauty Box customers just love and always to look forward to their boxes. They particularly appreciate the overall idea of getting a chance to own products from top brands at a fraction of the actual price. Additionally, the monthly coupon and the surprise product selections add fun to the whole product sampling and shopping experience.

Generally, there are rising positive reviews both in the online and offline community owing to the benefits and advantages of using Target beauty box. “I loved this beauty box​. I definitely agree on all of your reviews. I used the curl stuff today and well, it worked GREAT, no frizz like some other products” one user on Reddit commented. “I’m very pleased with this box. I’m most excited about Carol’s Daughter Black Vanilla Leave-In Conditioner and the lotions” another user offered.

Most customers however, wish target could increase the number of boxes so that they don’t get sold out so first. Many customers miss out on the monthly boxes because they always get sold out within hours. They have been a few mentions of price instability noting that box prices fluctuate compared to other beauty box subscription services. This is, however, a plus considering that these “fluctuations’” are actually as a result of coupons and discounts that customers enjoy every now and then.

Bottom Line

The fact that Target beauty boxes are often sold out within hours means that they actually offer great value and consistency, and they meet the needs of their customers. Their customers also love the fact that they get to be the first ones to sample some of the newly launched beauty products and also get to discover some of the brands they never knew existed. With all the following and endless online positive reviews, the Target guys must have gotten something right, and we can’t hesitate to recommend that you check them out at and dig deeper in their offerings and surprises.