We all use beauty products and cosmetics to look glamorous and attractive. Women nowadays are conscious and selective when it comes to choosing their beauty items. Just decorating your face and body is not enough; you need a brand/product that will not put your health at risk while delivering the promised transformation. We have all heard stories where use of some supposedly “safe” cosmetic products has turned out nasty and left some users with horrible experiences.
Generally, the beauty industry thrives on buzzwords and innovation, and some of the high trending buzzwords that have already stolen the show in 2017 include “antipollution” “organic” and “natural”. Most of the trending portions and lotions promise to protect against skin-damaging micro-sized particles. Most women are now gaining interest in natural and organic beauty products, thanks to their curiosity in what exactly goes into their beauty products, as they look for greener, cleaner options.
Another rising trend in the beauty industry is the charge for digital presence as brands struggle to drum up their visibility on social media and other major online platforms. Consequently, it has become increasingly difficult for beauty brands to stand out from the pack. As e-tailers such as Amazon and social media platforms lower barriers of entry, giant brands have found themselves head to head with some of the unlikely competitors. Below are the top 20 beauty brands that have stayed consistent and reliable in their quality and popularity despite the rising industry competition.

Top 20 Beauty Brands

1. Estée Lauder

The famous skin-care brand is not only popular in U.S, but was also the most talked about brand in Spain, U.K, Russia, United Arab Emirates and Taiwan. The Estée brand has so far spread beyond these 6 countries and now ranking within the top five beauty brands in Brazil, Canada, Australia, South Korea, India, Indonesia, Sweden, Switzerland, Poland, Norway, Netherlands and Thailand.
The company is well-known for its high-end skincare and hair products, perfumes, and makeup items. it deals in tonners, skin moisturizers, serums, concealers, sunscreens, blush, lip pencils, powders and various other items. Some of the most popular brands include Pleasures Eau de Parfum Pen Spray, Beautiful Eau de Parfum Pen Spray, Pleasures Eau Fraîche Spray and the Advanced Night Repair serum.

2. L’Oreal

L’Oreal is a France-based beauty company whose estimated value is about USD7.8 billion. Headquartered in Clichy, L’Oreal is one of the largest beauty companies in the world dealing in skincare creams, hair colors, sun protection, perfumes and make-up items. They deal in a wide range of beauty products including BB creams, Mascara, Blush, Liquid foundation, nail art, lipstick, moisturizers, hair coloring and so on. Some of their best sellers include White Perfect Laser Day Cream, Revitalift LASER X3 Day Cream, Infallible Lipstick, Volume Million Lashes and Superliner Black Lacquer.

3. Nivea

Nivea is the most talked about brand in Turkey, Germany, Argentina, Belgium, Netherlands and Thailand. It also has a massive following in Sweden, Switzerland, Poland, and Norway. The brand’s value estimated to be USD5.7 billion. Nivea is one of the most recognized beauty brands globally and it deals in toiletries including shaving creams, tanning oils, facial tonners and shampoo. The company’s products are known to be cost-friendly and high quality and you will find them in almost any local drug and cosmetic store. Nivea’s most popular products include the Q10 collection -designed to smooth and firm dimpled, aging skin; the In-Shower hydrating body lotion, and Nivea Men’s Moisturizing cream.

4. Lancôme

Based in Paris, France, Lancôme is one of the most popular makeup and skin care brands in France and the world over. It’s also one of the most popular bands in Sweden and it’s currently ranked within the top five beauty brands in Argentina, Japan, Saudi Arabia, Mexico, and Thailand. The company mainly deals in perfumes, makeup products, well-formulated scrubs, cleansers, sunscreen, and so on. Some of its best selling products include Bienfait Multi-Vital Daily Replenishing Oil and Advanced Génifique Youth Activating Concentrate Serum.

5. Clinique

Clinique is a New York-based cosmetic company with roots all over the world. Its most active social media base is in Switzerland and Taiwan. When most people think of Clinique, they either think of its iconic yellow bottle of lotion or its classic three-step program. The company specializes in skincare, hair products, nail art, and perfumes. Some of its notable products include the pink moisture-packed gel lotion and the Moisture Surge Extended Thirst Relief.

6. Shiseido

Shiseido is another giant beauty brand with a brand value of over USD3 billion. It’s a Japanese based company that deals mainly in skin care and hair care products, and sells its products worldwide with pride and confidence. Founded early 1872, the company provides moisturizers, sunscreen, foundations, blotting papers, fragrance and various other items. Some of the latest best selling Shiseido beauty products include Shiseido Future Solution LX, Aqualabel Special Gel Cream, Elixir Day Care Revolution, Maquillage True Powdery UV foundation and FullMake Washable Base.

7. Avon

This brand and its superior products need no introduction. The brand is currently valued at around USD8 billion. Avon is an American based beauty company that manufactures beauty, personal care products and household items that are proudly sold in over 125 countries around the world. Their skincare products contain hygienic and pure ingredients that are friendly to any skin type. It formulates powders, concealers, blushes, lip glosses, lipsticks, and moisturizers. Their latest best selling products include Avon Passion, Anew Clinical Pro Line Eraser Eye Treatment, Glimmersticks Lip Liner, Urban Splatter Nail Enamel, Naturals Spiced Orange & Ginger Body Spray and Mega Effects Mascara.

8. Biore

This is a Japan-based beauty heavyweight with an estimated brand value of USD4 billion. Biore beauty company is a sister company of Kao Corporation, known for its super-quality makeup and skincare products. The company is accepted worldwide by even the most skeptical of users, probably because it shares the complete lists of ingredients in its beauty products. Biore provides high-end moisturizers and cleansers. Some of the most notable products are Bioré Deep Cleansing Charcoal Pore Strips and Bioré Deep Pore Charcoal.

9. Dove

Dove is a Britain-based beauty company with an estimated brand value of about USD5 billion. It’s a beauty and personal care brand owned by Unilever. The company has a solid presence in over 79 countries and manufactures a wide range of body washes, deodorants, beauty bars, hair care, lotions, moisturizers, and facial care products for both women and men. Some of the notable products include Dove Intensive Repair Shampoo, NutriumMoisture, Dove Anti-Frizz Oil Therapy Shampoo, Dove Advanced Care Cool Essentials Antiperspirant and Dove White Beauty Bar.

10. Neutrogena

Neutrogena is a USA-based in Beauty Company with an estimated brand value of around USD6.3 billion. The brand deals in hair care, personal skincare and makeup products. The company is headquartered in Los Angeles and its products are distributed in over 50 countries. The company was acquired by Johnson & Johnson in 1994. Some of the best selling items include Neutrogena Oil Free Acne Wash, Neutrogena Fine Fairness Lotion SPF 30, Neutrogena Norwegian Formula Body Emulsion, Neutrogena Deep Clean Gentle Scrub and Neutrogena Norwegian Formula Hand Cream.

11. Olay

Olay is an American beauty and skincare company valued at USD12 billion. It’s one of the Procter & Gamble’s multi-billion dollar brands recognized worldwide. The brand is well known for its makeup items, soluble scrubs and cleansers, lotions, serums, and perfumes. The most notable products here include Olay Regenerist Regenerating Serum, Olay Regenerist Regenerating Cream Cleanser, Olay Regenerist Deep Hydration Regenerating Cream, Olay Regenerist Microdermabrasion & Peel System and Olay Total Effects Wet Cleansing Cloths.

12. Mary Kay

Mary Kay is a privately owned beauty company that was founded in 1963. Headquartered in Addison Texas, Mary Kay tops among the largest direct selling beauty brands in the world. It’s a trusted brand in makeup, skincare and body care industry which offers the latest makeup trends, beauty advice, intensively researched skin solutions and virtual make-over for skin problems. It’s one of the most prestigious, advanced and technology-updated companies around. Some of their best selling items include Mary Kay After-Sun Replenishing Gel, Mary Kay TimeWise Microdermabrasion, Mary Kay Oil-Free Eye Makeup Remover, Mary Kay Intense Moisturizing Cream (Dry) and Mary Kay Eyeliner

13. MAC

MAC is among the most luxurious and popular brands around the world. It offers top quality and exclusive skincare products that provide solutions to a wide range of skin problems. MAC’s skincare products include lip-gloss, lipstick, foundations, stage makeup, nail polish, mascara, among others. The company offers massive discounts to its premium subscribers, specifically students and researchers in the beauty discipline. Notable products here include Fluidline, Volcanic Ash Exfoliator, Girl About Town lipstick, Nude lipstick, The Rocky Horror lashes and Gold eyeliner.

14. Artistry

Artistry is the skin care and color cosmetic brand owned by Access Business Group. The brand has a solid presence in many countries around the world including Korea, Italy, Finland, Japan, Canada, Latin America, Australia and New Zealand. Launched back in 1968, the company invests in advanced technology and research to make creative and unique solutions to skin problems. Best selling products include Light Up Lip Gloss, Youth Xtend Advanced Softening Toner, ARTISTRY Total Mascara and ARTISTRY Essentials Concealer.

15. Oriflame

Headquartered in Sweden Oriflame is another globally recognized beauty brands founded by Brothers Robert af Jochnick and Jonas af Jochnick. The company boasts of over 40 years of experience, more than100 researchers, and state of the art R&D facilities. The company researches advanced solutions to offer innovation and progressive products that meet the upcoming challenges and ongoing trends. Their products include Oriflame Duo Core foundation, Oriflame Visions Eye Catching Eyeliner, Visions lipsticks, Oriflame Amber Elixir Body Cream and Oriflame Amber Elixir Body Cream.

16. Nu Skin

Nu Skin was founded in 1984 with a sole purpose of creating beauty products and resources to assist people all over the world to look stunning and beautiful. The brand is committed in providing quality beauty products that feature only premium ingredient that and effective and safe for your skin. There products have helped both men and women flash more beauty and radiance without any undesirable side effects. Some of its popular products on Amazon, eBay and Sally online stores include Tru Face Line Corrector, Galvanic Spa Facial Gels with ageLOC, ageLOC Galvanic Spa, Nutriol Hair Fitness Treatment, and Nutriol Shampoo.

17. Smashbox

Smashbox offers premium makeup products that work perfectly whether you are going about your own private life errands or flashing your beauty under camera, light, and action. Their products deliver flawless color and finish in a daylight during your field events or under the studio lights. Popular Smashbox products reviewed online include Photo finish primer (jumbo size), Photo finish foundation primer radiance, BCA photo finish primer water, Hydrating, Under eye primer and color correcting stick.

18. Chanel

Chanel is a privately owned French company founded over 100 years ago by Coco Chanel. The luxury fashion and beauty company deals in high end beauty products and fashion accessories. Its premium pricing is as a result of its elegant and exceptional quality products compared to its’ competitors in the market. They have a wide range of skincare, makeup, and hair care products recognized across the globe. Notable products include Le Blanc Serum. Blue Serum, Lublimage L’extrait, Sublimage La crème yeux, and Le Lift concentré yeux.

19. La Roche-Posay

The French based skincare brand has earned a cult following has put in on the top list in France, Poland, Brazil, Belgium and Argentina. They offer a wide range of well-researched and excellently packaged skincare and makeup products accepted worldwide. Notable products here include Thermal spring water, Toleriane Teint Mattifying mousse foundation Toleriane Teint Bronzing powder and Toleriane Teint Blush.

20. Borghese

Borghese is an Italian brand, currently the third most popular after La Mer and L’Oréal. They specialize in skincare and makeup products with a solid presence in over 27 countries. The company has over 16 years of experience in the beauty and skin care industry with a wide range of products spread across multiple beauty categories. Their B Gloss Lip Gloss, B Moisture Advanced Care Lip Color, Eclissare Color Eclipse 5 Shades of Cool, Eclissare Color Eclipse 5 Shades of Torrid and Eclissare ColorRise Blush cannot go unnoticed.


The above named brands are the crème dela crème of the beauty industry, some with over 100 years of experience in skincare and makeup technology. Search any of your favorite beauty products on the internet and you will be guaranteed that one of the above brands will pop up. We have also considered the brands with safe, high quality and proven results with increasing positive reviews both online and offline. You can confidently sample any products in the above brands with a piece of mind knowing that they are backed by millions of other users online.